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Pens, is there still tomorrow?
Once upon a time, it was a symbol of fashion and even status for men to put a pen (office supply) in the breast pocket of their shirt. Nowadays, the pen (office supplies) market is gradually declining, and pen (office supplies) manufacturing companies have closed down one after another. The users of fountain pens (office supplies) have basically been limited to primary school students who have writing requirements with pens (office supplies), and hard-pen calligraphy enthusiasts. , as well as sporadic conference gifts, pens, etc.
Will fountain pens (office supplies) have a future in the market?
The reporter saw yesterday at the Easystar stationery store in front of the small gate of the Nanjing Normal University that the multi-layer shelves selling pens were full of various types of signature pens, ballpoint pens, etc., while a single variety of fountain pens (office supplies) Huddled in a corner of the shelf. A salesperson said that most of the people who come to buy pens (office supplies) are parents of students. The price of pens (office supplies) is mostly about 100 yuan. There are also more expensive pens. They are limited to the Parker brand, and the price is about 200 to 300 yuan. Occasionally, hard-pen calligraphy enthusiasts come to buy one, and there are also sporadic pens for conference gifts.
A customer who was buying pens (office supplies) for her children in the store said that she, her colleagues and friends do not use pens (office supplies). Pens (office supplies) have to absorb water at any time and can easily stain clothes and Bag, or signature pen is better.
The production of pens (office supplies) is now limited to private small businesses, and a number of state-owned pen (office supplies) factories in various places have basically stopped production. r Lu Guangguang, director of the office of Nanjing Gold Pen Factory, said yesterday.
A salesperson who has been selling stationery for many years said yesterday that although the production process of pens (office supplies) is not complicated, the material and process requirements of the pen tip are also very particular. Some small private factories that produce pens (office supplies) The quality control is not strict, which makes the primary school students suffer. Sometimes the nib of a new pen (office supply) cracks or leaks within a few days of use.
At present, the sales volume of pens (office supplies) accounts for about 1% of the sales of stationery. rYesterday, Mr. Chen Jianguo, who specializes in the office supplies business in Nanjing, said in an interview with reporters that if the school did not require primary school students to use pens (office supplies) to write from grade 1 onwards, and without student consumption, the pens (office supplies) might not be available anymore. I can't even enter the stationery store.
Industry insiders believe that from the perspective of energy saving, pens (office supplies) have more advantages than disposable pens, but it is difficult to change consumers' current usage habits. Therefore, further shrinkage of the pen (office supplies) market is inevitable. However, branded products and innovative products of pens (office supplies) should have their own living space, as evidenced by the longevity of Parker R.
Is there still tomorrow for the fountain pen?